I come to Paris a few times a year, sometimes only for a couple of days for work.
I do try to do “must” visits to museums and restaurants between my work meetings, but I don’t usually have a lot of time to do a proper shopping in Paris. However, a few years ago, I was staying at the hotel and across the road was a new boutique. I was happy to discover by accident a new brand that I feel in love instantly. Paris is famed, throughout the world, for its beautiful and stylish women.
So, I wasn’t surprised that my new favourite brand Sandro Paris was founded by an elegant woman Evelyne Chétrite back in 1984. I wish I was introduced to Sandro earlier as this clothing label is praised for its Parisian poise, sleek and sophisticated dresses cut, boho Gallic charm and high quality tailoring. This is how Sandro brand describes itself: “It is Evelyne Chetrite’s eye for detail that makes every Sandro collection special, feminine, and distinctly French”.
The designer grew up in Marocco and moved to Paris at age 15. As a student, Evelyne held a series of weekend jobs at flea markets and later at shops in Saint Germain. The determined young lady became so interested in fashion that she started making dresses while she was still in school. She became admired for her feminine, versatile dressing and her designs were known for bohemian style and elegant presence. Sandro opened it first boutique in 1984 on Rue Vieille du Temple. Today, Sandro has a huge global following with 202 boutiques worldwide.
Here is my Top 3 reasons why this brand is “must” have:
The fabric is high quality, tailoring is excellent. You can see by the craftsmanship that its made with love. The cut fits perfectly. Most of the production happens in Tunisia and I think its the main reason why this brand is not so expansive. But it is not a cheap brand any means. The dresses go between $400-600, jackets could be up to $700. However, some items are more accessible, blouses, sweaters, shorts and skirts are around $200. If you go with any other high end designer brand you will not get that price tag, everything will be times more expansive. So, I really think that Sandro nailed its niche, you get trendy elegant designs with high quality tailoring for less money, its definitely good value for what you pay.
What I like most about this brand, its that you don’t to appear to look like you have spent hours getting your look ‘just right.’ In Sandro designs you look as though style comes so naturally to you, that you don’t even have to look in the mirror. I think one of the secret ingredients of this brand designs that you always look fresh, chic and polished.
Sandro Paris is one of those brands that you can just wear anytime and anywhere. Find the pieces that fit you well and you will keep them in your wardrobe for ages. Sandro Paris will add class in itself because it hugs your body shape and makes it look pretty. Sandro jackets look equally amazing with a business style pencil skirt and with summer white jeans. Choose a well cut dress by Sandro and you will collect millions of compliments.
