Pantone has spoken. The color
that will shape the year ahead is — drum roll, please — Viva Magenta.
The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.
Described as «a nuanced crimson tone» that balances warm and cool, Viva Magenta is «an unconventional shade for an unconventional time,» Pantone said in a statement unveiling its pick.
«Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.» Pantone said of this year’s choice. Credit: Pantone
«Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy,» the statement added. «Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.»
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The company went on to describe the color as «audacious, witty and inclusive of all.»
The Pantone Color Institute’s choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor. It also serves as something of a mood ring, with shades chosen to capture the zeitgeist.