If you don’t follow Reese Witherspoon on social media you may not know that she launched her lifestyle e-commerce website where she offers elegant clothes and items for home decor. Award winning actress, talented producer, mother of three has a unique and distinguished style. Reese is proud of her Southern heritage. Quote from Vogue: ” As a proud Nashville native, it only makes sense that Witherspoon open her first brick-and-mortar outpost in her hometown.” On her Draper James website, Reese shows off her Soutehrn hospitality: “Shop designer clothes & women’s Southern clothing from Draper James by Reese Witherspoon. Discover contemporary, timeless Southern style”.
Witherspoon was offered a big cheque to represent other brands. But instead, she invested in her own vision and this is how Draper James was born. The name comes from her grandparents and “representing a true Southern gentility, a place where people took care of each other and created an environment where everyone belonged.” Witherspoon and CEO Andrea Hyde, a veteran retail executive who’s done stints with Chris Burch, French Connection, Gap, and Calvin Klein, approached only three venture capital firms in total; two of them invested.
Reese raised 10 million USD in round B. “More often we see concepts built around a certain product or a business model innovation,” says Forerunner’s Green. “Reese’s company stood out in that it is less about an item, or even a category, and really about an attitude and a whole way of life. It’s easy to see a content and product strategy striking an emotional chord with a consumer and delivering a unique experience—which we believe is the strongest place to compete from in business.” (fastcompany.com comment).
Reese loves connecting to the consumers, her real girl attitude, quality vs price have boosted up the revenues. Check out the latest collection now.
