Jimmy Choo: the road to fame - Alina Reyzelman

Jimmy Choo: the road to fame

Jimmy Choo is a Malaysian-born designer, who opened his shoe business at the age of 25 after he graduated from the college.

He did his first work at the age of 11. His father was a cobbler and this influenced the career of Jimmy Choo. Being a boy, he watched attentively for hours how his father worked. His road to fame did not take long – Jimmy worked with dedication and the result was superb. All wanted to have shoes of highest quality. Since that moment, the number of his followers continued to grow. Now the list of his fans includes many celebrities and even members of the royal family. Princess Diana loved the shoes of Jimmy Choo. The designer was often invited to Kensington Palace on many occasions.

Head-Over-Heels-Jimmy-Choo-e1375763688105In the 1990-s Jimmy Choo began working with Tamara Mellon, who was an editor at British Vogue. The designer created real masterpieces that attracted attention of women from all over the world. For instance, Cate Blanchette was so incredible in Jimmy Choo shoes on the red carpet that numerous ladies started dreaming about the shoes of Jimmy Choo. Carrie Bradshaw mentions the brand in the popular show “Sex and the City” so the “feather” heel of Jimmy Choo was raised to new heights.

At the end of the last century, Jimmy Choo opened new stores in New York and Los Angeles. Julia Roberts and Renee Zellweger purchased his shoes with pleasure. Jimmy Choo became the world’s famous designer, while the Choo acquires the status of a global brand.

With time, the brand has expanded. The shades and handbags were added to the line of shoes.  Different approach to business made the collaboration with Mellon impossible so Jimmy Choo sold his 50% in 2001. The price of the deal was 30 million dollars. After purchase, the famous designer returned to his favorite activity and opened a small shop in London. He creates new models and trains the best students who are supposed to make high-end shoes in the future.