Choosing a colour for your business, marketing campaign or business style is one of the most important considerations when you are trying to establish your business profile. You can use colour psychology to empower yourself, and communicate certain messages to your colleagues or business partners. Recently the concept of color psychology has become a key topic in interior design, business marketing, art and other areas such as fashion. Color can dramatically promote perceptions, create stereotypes, affect feelings, and even emotions. Understanding and using properly color psychology in business style could become a powerful communication tool and can be used to attract action, influence mood, and affect decisions.
White color in business style has a modern appeal. White colour can be described as cleansing, protection and encouragement. It offers peace, comfort, purifying of thoughts, it also symbolizes new beginnings and a new life. In general white represents innocence, youth and purity and could be associated with magic and celebrations. No wonder, why in many cultures women get married in a white dress. On one side, its bright and represents equality, simplicity but on another it could be associated with cold and sterile rooms and that could create the impression of coldness and detachment. That’s why too much white can cause feelings of isolation and emptiness. If you are wearing too much white in a corporate setting it can come across too pristine and immaculate. So, when you are wearing white in a business world, it definitely creates clean and sleek look, it’s chic and has an elegant touch to it. If you mix white outfit with brown or grey colors it would add a softer appeal to the look. If you add bright colors like red or green it would make your style posh and extravagant. There are a few risks associated with wearing too much white. Because white colour is often associated with doctors, and therefore with cleanness and efficiency, there is a risk that in the office people may feel that you don’t relate to them on personal and emotional level. Monochrome outfit in white is known to reduce stimulation and cause boredom. So, make sure you mix your white with a few other shades.
