The Major Hair and Makeup Trends That Are Set to Define 2020

It’s officially that time of year when beauty obsessives begin brimming with enthusiasm over the possibilities of what the next months may bring.

Maybe it’s a transformative new chop, or an extreme use of color inspired by Gen Z.

Whatever it is that feels fresh, the hair and makeup of 2020 is bound to bolder and brighter than ever, as evidenced by the past year.

From vivid makeup to head-swiveling hair statements, here are the trends that we expect to see even more of in the new year.

Euphoria Sparkle

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Photo: Courtesy of Pat McGrath / @patmcgrath

Over the summer, HBO’s Euphoria sparked a hyper-real makeup movement, with fans of the show recreating the kaleidoscopic sparkle of the show’s Gen Z magpies. Be it a dash of glitter on the eyes or constellation of Swarovski crystals across the face, makeup artist Doniella Davy has made the case for injecting iridescent sparkle into the everyday.

Glossier Play Glitter Gelée in Bijoux Bijoux

Glossier
$14

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Giorgio Armani Eyes to Kill Designer Eyeliner in Holographic Amethyst

NORDSTROM
$36

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Pat McGrath LUST: Lip Gloss in Gold Allure

Sephora
$30

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Cool-Girl Crops

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Photo: Courtesy of Kaia Gerber/ @kaiagerber

‘90s supermodel fever has yet to waver. Lately, cool girls have been paying tribute to the decade with swoopy crops. Think: Linda Evangelista’s grown-out pixie or Calvin Klein muse Josie Borain’s sideswept bob, which was referenced by hair pro Guido Palau backstage at Givenchy Spring 2020. But no one has been more of a poster girl for the modern It-girl bob then Kaia Gerber, who recently gave hers a there’s-no-turning-back-now update.

GHD Platinum+ 1-Inch Styler

NORDSTROM
$249

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Sisley-Paris Hair Rituel Precious Hair Care Oil

Bloomingdales
$100

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Redken Triple Pure 32 Neutral Fragrance Hairspray

Ulta Beauty
$24

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Color-Blocking

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Photo: Getty Images

There’s never been a better time to break the antiquated “eyes or lips” rule. In fact, in the age of Instagram, abiding by it could be akin to playing it entirely too safe. Need dreamy, two-tone color combination ideas? Let a color therapist be your guide.

Pat McGrath MTHRSHP Subversive La Vie En Rose Palette

Pat McGrath
$65

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Yves Saint Laurent Limited Edition Spring Look 2018 Lip Palette

Saks Fifth Avenue
$60

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Ears Exposed Cheek Palette, The Exposed Collection

Bloomingdales
$59

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Braids! Braids! Braids!