2018 Makeup Trends

My 75-year-old great aunt has a sign in her kitchen that reads: “Life is too short, lick the bowl.” Sure, that wall hanging may have been a simple piece of home decor found in the aisles of a suburban TJ Maxx many years ago, but the sentiment rings true today.
Why spend time worrying about what other people think when you can spend time doing what you love? Cheesy, perhaps, but ultimately they are words to live by. (It’s worth noting she also has a sign that reads: “Of course size matters, no one wants a small glass of wine.” Which is also true.) We take a similar, ‘you only live once,’ approach to makeup. So when a new trend rolls around, we try it — even if it may seem bolder than our go-to cat-eye and nude lip.
This year there have been plenty of stand-outs: black lipstickfloating creasesglass skinglitter freckles — and we’ve tried them all. Next year, we’re excited to take on a whole new set. So, with the new year quickly approaching, we turned to the runways and red carpet to forecast makeup trends that will dominate 2018. Some of them involve simple swaps (think: ditching your Champagne highlighter for something gold, or layering mascara for a clumpy effect), while others urge you to play with new textures and colors. Curious? Check ’em out in the slides ahead.

Golden Glow

When Bad Gal Riri launched a pure-gold highlighter, we had no idea the effect it’d have on the beauty world. After spotting the musician-turned-entrepreneur rock her very own Killawatt Highlighter in Trophy Wife (a vibrant, metallic yellow-gold), we saw dozens of bloggers, editors, and celebs do the same. Sure, it may not be the most subtle highlight choice, but in the age of rainbow highlighter and holographic finishes, it’s a welcome addition to our makeup arsenal.

Cop the look with Rihanna’s Killawatt Highlighter — a powder formula in a pigmented, yellow-gold hue. Dust it all over cheekbones, use it as eyeshadow, or spot strobe — the options are endless.
Fenty Killawatt Freestyle Highlighter,$34.00, available at Sephora.
Itching to try gold highlighter but want something a little more subdued? Try a pale gold powder, like this one from Wet n Wild.
Wet n Wild MegaGlo Highlighting Powder, $4.99, available at Ulta Beauty.
This versatile, baked highlighter can be applied in sheer layers for a subtle glow or packed on for a megawatt, almost metallic sheen.
Too Faced Love Light Prismatic Highlighter, $30.00, available at Sephora.

Upside-Down Liner

Janelle Monae, Mandy Moore, Shay Mitchell… it’s hard to find a celebrity who hasn’t rocked upside-down liner this year — and we don’t see the trend slowing down in 2018. The technique is one of the quickest ways to inject color into a look, while requiring virtually no makeup skills. All you have to do is use a shadow or liner in your preferred shade (we’re partial to blue) to line your bottom lashline. The result is a pop of color that simultaneously defines your eyes.

This creamy, turquoise pencil is one of our favorites. Not only does the shade pop, but since the formula is matte, it lasts a bit longer on our eyes than more shimmery alternatives.
MAC Cosmetics Chromagraphic Pencil, $17.50, available at mac cosmetics.
You don’t need to run out and buy colorful liners just to rock this trend, any eyeshadow will do the trick. ColourPop’s SuperShock shadows have a unique cream-meets-powder finish that’s easy to apply with fingers or a small brush.
ColourPop Super Shock Shadow,$5.00, available at ColourPop.
Want something that’ll make it look like you’re a trendsetting movie star that stays out all night, when in reality you have an 8 PM bedtime? Opt for this jumbo eyeliner for the perfect upside-down smoky eye.
Sephora Collection Easy Smoky Eye,$14.00, available at Sephora.

Inner Circles

The inner corners of the eyes may be miniscule, but a touch of a carefully-placed pigment can pack a hell of a punch — not to mention instantly brightening your eyes. Rather than calling upon more natural shades like Champagne or white to highlight the inner corners of the eyes, makeup artists are opting for fun pops of color in shades like pink, orange, or even baby blue. We’ve spotted celebrities like Shay Mitchell and Joan Smalls rock this simple, yet effective, trend and our bet is we’ll see it a lot more on the red carpet in 2018.

This rose gold shadow has the perfect amount of fine, metallic shimmer. Use your ring finger to dab the powder onto your tear duct and finish off with a few lashings of mascara.
NARS Dual-Intensity Eyeshadow,$29.00, available at Joseph.
Want something with a little more sparkle? This loose powder is packed with micro-fine shimmer and can be used all over the face on cheekbones, the Cupid’s bows, and of course, the inner corners.
Make Up For Ever Star Lit Powder,$21.00, available at Sephora.