French Brands that create Ultimate Parisian Style

Over the last several years, new contemporary brands from all over the world have been using French names to establish themselves as purveyors of cool, sexy, but totally effortless clothes.

These 10 indie labels, however, are the real deal. Born in France, with a deeply ingrained sense of French-girl style (which pivots on simplicity, sensuality, and confidence), these are the names to remember if you want to truly channel icons like Caroline de Maigret and Lou Doillon in real life.


Founded by French style icon Jeanne Damas (pictured), this affordable direct-to-consumer brand is all about down-to-earth basics and sexy but understated dresses that make you feel like a It-girl in your own right.

Vanessa Seward

Seward cut her teeth at Chanel, Yves Saint Laurent, and Azzaro before launching her namesake label in 2014 with the help of A.P.C.’s Jean Touitou. Her clothes are minimalist, but with a luxe-y, French girl twist.