Effectiveness VS Efficiency

Did you  check out new and exciting lifestyle app Time & Go?

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Time & Go app is a unique app! It combines best in class practices from the gurus of time management, advice from successful people, wisdom from ancient civilisations, and innovative approach to tech and media industries.

Time & Go app gives you tools and processes on how to organise and divide your time between specific activities. By using Time & Go app you will create greater opportunities to achieve important life and career goals.


“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker


Are you meeting your deadlines, or did you miss an important project delivery once again? Or are you an overwhelmed parent who can’t get all things done at home? If so, you have probably heard, “do this more efficiently” or “you should be more effective”. Yes, efficiency and effectiveness are crucial time management attributes that help you achieve your goals.

I consider myself both, effective and efficient. No bragging! I firmly believe that one should have both qualities in order to be a successful individual and build a thriving business. When you assign priorities to your tasks, you need to do it efficiently but not forgetting about the effectiveness. Being efficient and effective are two different things.


 If you are efficient, you are performing in the best possible manner without wasting your time. While effectiveness means “how useful something is”, efficiency refers to “how well something is done”. Ideally, employees and companies want to be both effective and efficient. But in reality some individuals and businesses are effective but not efficient or vice versa. Here is an example from my own experience. A few years ag, we implemented cutting-edge technology to create a new sales channel. Lots of investment was made, and people were trained to use and manage that channel properly in record time. However, the sales didn’t go up. OThe overall strategy of the company was efficient but not effective.

Aligning your goals with your resources and your to-do list is the key. Below is an example of how people can be effective but inefficient. So, basically, if you are pursuing wrong goals and you are not producing results, you should be fired.

Doing the Right Things

Pursuing the right but inefficient goals (high costs)

Pursuing the right and efficient goals (high ROI, cost efficiency)

Pursuing the wrong and inefficient goals (low productivity, high costs)

Pursuing the wrong but efficient goals (low productivity but low costs as well)


Good news is there are many ways how individuals and businesses can improve their effectiveness and efficiency. To boost your effectiveness, you may need to do the following:

To improve efficiency, you may want to try these:


How do aphrodisiacs work?

Did you  check out new and exciting lifestyle app Sexytime!?


This innovative app brings you best in class methods and approaches how to stay healthy, sexy and stress free… Learn more about the magic power of aphrodisiacs.


When I started learning about aphrodisiacs I was amazed how much ancient civilizations used certain foods to cure illness, boost libido, enhance the beauty and promote longevity… It is so sad that we completely forgot how many powerful foods, herbs, nuts, and seeds nature has given us. Well, that’s why I created Sexytime! app to show that by introducing certain foods into the diet can help to improve overall health and wellbeing.

243.jpg243You may know that word aphrodisiac comes from the Greek goddess Aphrodite, who was the goddess of love. Love for food and food for love come from ancient times. There have been foods that were believed to increase sexual power and desire. The ancient list of ‘sexy foods’ included anise, basil, carrot, salvia, pistachio nuts, and fennel. Hippocrates, Greek philosopher and man of medicine, who lived in Greece between 460 and 380 BCE, is known for his recommendations to eat certain foods to maintain sexual stamina.  He suggested that lentils and honey could keep a man energetic and virile at any age. He believed that a traditional Greek soup made from beans could keep libido levels up, and artichokes could ensure the birth of males. In one of his medical works, he wrote, ‘Let food be thy medicine and let thy medicine be thy food’.

Over the centuries, people have searched for foods which can put them in the right mood for sex. Food and sexual prowess have been linked for thousands of years. Chinese emperor Huang-Ti wrote Handbooks of Sex five thousand years ago, in which he claims that ‘spice and food are active sexual stimulants’. You can even track down the connection between sex and food in the Old Testament. ‘I’ve perfumed my bed with myrrh, aloes, and cinnamon. Come, let’s drink our fill of love until morning’, says King Solomon in one of the Scriptures[1]. English herbalist Nicholas Culpepper discovered in the seventeenth century that asparagus ‘increases lust in man and woman’. An interesting article from Forbes shows that: ‘For as long as humans have been having sex, they’ve been struggling to get in the mood. In ancient India, a young man who proved passionless in the sack might have tried goat testicles boiled in milk. The Roman satirist Juvenal was the first to note the seductive qualities of oysters. In ‘The Arabian Nights,’ coriander was a quick fix for a merchant who’d gone childless for 40 years’.[2]

More and more evidence shows that aphrodisiacs really work! European folklore suggests that in the nineteenth century, French men were served asparagus before their wedding, as it was known to ensure sexual endurance. Asparagus is full of potassium, fibre, and vitamins A, B-complex, and C. This magic combination of vitamins and minerals produces histamine, which helps to reach orgasm in both genders. Certain vegetables, fruits, herbs, and nuts have been used in ancient times in medicine, religious rituals, and esoteric practices, often symbolising the sexual power of these foods.

Old wisdom proves that there are foods and drinks that make sex more attainable, lasting, and pleasurable. For example, honey is considered an aphrodisiac because it has a ‘love’ ingredient called boron, a trace mineral that supports the body’s production and metabolism of oestrogen. Oestrogen is a female sex hormone which helps to avoid vaginal dryness and tightening, and it plays a big role in keeping libido up. Boron also enhances testosterone levels, and this hormone is necessary for sex drive and orgasm.

So, as you can see there is a simple explanation why certain foods directly enhance libido. Some foods are considered aphrodisiacs because of their shape, some for their smell, and some for their ‘magical’ composition of vitamins and minerals. Do you want to learn more what foods can help you to get into the romantic mood and enjoy sex longer and better? Check out the article about the nutritional value of avocado and how this powerful superfood can help you to manage your health.

[1] Old Testament. Proverbs 7: 17

[2] http://www.forbes.com/2003/09/10/cx_ns_0910healthintro.html



5 hot South Korean fashion brands

Beyond Closet

Beyond Closet  is one of Korea’s foremost menswear designers. Designer Ko Tae Yong combines his love of dandyism with contemporary American design to create reconstructions of classic styles. His bright designs belie the structured nature of his collections, which still bear the influence of his degree in uniform design at the Catholic University in Korea. Tae Yong juggles a fellowship at Sasada Fashion School, where he still lectures, with a blossoming career in fashion design. He was awarded the New Designer by Korea Fashion Brand Awards in 2010, and recently debuted his s/s 2014 collection in New York to positive reviews as part of Concept Korea, a platform which allows Korean designers to exhibit their work at New York Fashion Week.


Steve J & Yoni P

The funky designer duo behind their eponymous brand. Having debuted their first collection at London Fashion Week in 2007, this duo’s designs can be found at foreign high-fashion retailers such as Opening Ceremony. In Korea, the initial wave of popularity that greeted them is as strong as ever.

The clothes are wearable, but with an unexpected kick in the details.

The brand’s flagship store in Hannam-dong this season is a playground of summery dresses with floral prints, fancifully re-imagined stripes and paisley.


“Spain has Zara, Korea has 8seconds,” says “InStyle Korea” fashion editor Sujin Yang.

Launched in February in 2012 by Samsung subsidiary Cheil Industries as a domestic competitor to foreign fashion brands such as UNIQLO, 8seconds‘ heavy marketing paid off with ₩60 billion ($54 million) in sales in 2012.

The brand’s goal for 2013 is ₩150 billion ($134 million) in sales. It hopes to bring its success abroad with international stores open by 2014.

The name is supposed to signify the length of time that we perceive as the “now,” according to the brand’s somewhat convoluted mission statement.

With colorful and creative displays, the stores are some of the most fun to visit in Korea.

A signature 8seconds look combines neon tribal print leggings, Space Age-silver bomber jacket and retro polka dot blouse, all at extremely low prices, in the Forever 21 range.


PushBUTTON is a frequent favorite of the press. It’s difficult to pick up any Korean magazine without seeing one of their bold pieces in both men and women’s editorials. Park Seunggun, pushBUTTON’s creative director, takes the brand in quirky and whimsical directions, while never straying from a sophisticated and clean line. Founded in 2003, the brand has collaborated with Puma and Korean beauty giant Amorepacific in order to reach a wider audience and lend their aesthetic to more everyday items. They have also launched a sub label named Dressmonster, which is currently available at the premier platform for fresh talent.

Lucky Chouette

Lucky Chouette is the sister brand of Jardin de Chouette, which means “garden of owls.”

Lucky Chouette is the variegated, street-inspired and accessible line by Kim Jae-hyun, who was chosen to be part of Seoul’s 10 Soul — a fashion project launched by the Seoul government to promote upcoming Korean designers.

“Kim Jae-hyun is already a familiar figure in the fashion world through her Jardin de Chouette line,” says Yang, adding that Kim’s atelier is always crowded with Korean celebrities.

Silhouettes tend to be chunky and casual — skirts are short and flared, blouses are oversized.

Prints play a big part in the Lucky Chouette design, as does the owl, which is supposed to symbolize luck.

Roasted Beet Hummus “Vibrant”


Roasted beet hummus is served with:


How to build a roadmap to success

Did you ever wonder why some people achieve great success while others struggle to make ends meet? The answer is pretty simple: some people choose to act in order to change things in their life and others just keep thinking about changes.

It doesn’t matter where you come from, or what your gender or age is. There is one common theme that brings us all together—everybody wants to be successful in life. Of course, the definition of success could be very different for each individual. Some may want to make the best housewife and mother, others dream about being a CEO, building wealth, or becoming famous and popular. No matter what you want, you can do it.

I am a firm believer that everyone is able to achieve absolutely anything; it will be neither fast nor easy, but each individual on this planet could be successful in life. A number of different wheels are responsible for building success, time management is definitely being one of those.

There is lots of interesting content, studies, methodologies, and books from gurus of time management and personal productivity. And I definitely rely on best-in-class practices. However, we live in a digital world, the era of disruptive communication, overwhelming work hours, stress and endless chores. It’s easy to lose track of your goals and dreams.

I offer a new approach towards RoadMap that combines experiences from mega-successful people, best practices and a modern way of thinking and consuming information.

Learn more…

So, you have decided to become successful, yay! Let’s see how my methodology and building a RoadMap to success can help YOU.  Having a RoadMap and using this simple system, you will be able to stay on top of what you are trying to achieve. This technique will help you to:


  1. Determine the Goals

“A goal without a plan is just a wish.”

Antoine de Saint-Exupéry

When you buy a plane ticket to get to London, you know exactly where you will end up when your flight is over. It works absolutely the same with goal setting. You should see exactly where you want to go because you will not get anywhere until you know your place of destination. The goal setting process resembles creation of a RoadMap for every person.

When you understand that, you will try to decide first where to go before you leave your house. “If you don’t know where you are going, you’ll end up someplace else,” said Yogi Berra. This is a very serious step! By setting the goal, you decide where you will be in six months, in a year and in five years. Once you get the visual picture of the things you expect to get, it contributes a lot to performance and efficacy of the task. When the company does not have clear objectives, it fails eventually. The same can be said about an individual: when one does not have a clear vision—i.e. where they are going—they are just wasting their time.


  1. Create a Plan

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Dwight Eisenhower

Once you have determined your goal, it is time to plan the actions that will help you reach your destination. There are different aspects that create efficiency. If you do something to remove interruptions from your environment for some time, you will achieve more. Planning is one of the first things you should do to become efficient in all aspects of your life. This time management technique is the most important one. As you plan, you create an order of subsequent actions that should be fulfilled for your goal to be achieved. And, planning saves a lot of time.


  1. Set Priorities

 The key is not to prioritize what’s on your schedule, but to schedule your priorities.

Stephen Covey

It’s important to prioritize your actions because it will help you avoid unnecessary tasks. You have a long list of actions, but are all of them really important for you? Some of them could be crucial for your success and some may be time wasters. So, highlight the important objectives—it will help you skip some of the tasks that may not even be necessary to achieve your goal. You should look through your list and analyze each point.

It is crucial to develop a system to track actions and tasks. It can be a weekly report, or a monthly review of what you have done to get closer to the goal. It will help you focus on your goal and challenge your progress. You can try the Eisenhower matrix developed by the ex-president of the United States. He dedicated a lot of time to planning and consequently developed the following system of priorities that will help you separate the grain from the husk.


  1. Create a To-Do List

“If you spend too much time thinking about a thing, you’ll never get it done.”

Bruce Lee

When your plan has been challenged or you have become distracted, it’s easy to procrastinate. Avoid procrastination at all cost as it will derail your journey to success. Try to create to-do lists every day, so it will motivate you and keep you focused. To pave a road to your great achievements, it is important to make a list of tasks every day.

Make it a habit. It make take three or four weeks to adapt your new habit, but once it’s done, you will be able to save tons of time and achieve your goals faster. The best way to work through your to-do list is to set a reminder system that informs you about urgent tasks and refers to the ultimate goal. You should always have an organizer, an application or a calendar at hand to adapt and correct your plan if you need to.


  1. Be Flexible and Optimize Your Time

“Lost time is never found again.”

 Benjamin Franklin

Persistence and flexibility are imperative qualities that help you succeed. Things don’t always go according to your plan, they can even get out of control! Sometimes it’s easy to give up than keep on moving forward. Persistence and flexibility are acquired skills. Training yourself to keep doing what you are doing instead of dropping it will have to become your personality. Always have your goal in sight. By adapting to changes quicker, you will be able to manage stress and anxiety effectively and deal with obstacles in a timely manner.

In order to find extra time during a day or a week, you may want to see how much time you spend on certain activities and tasks. This way you can optimize your routine and the way you are doing your work and other things. If you want to find the lost time, you should calculate the amount of time you spend on specific activities. It is not uncommon for the busiest people to suddenly discover that tons of time is wasted on futile activities. You can use a time log to identify your time wasters.


  1. Review Results

Congratulations, you have reached your destination! Well done. Always reward yourself for accomplishments and don’t put off your next goal. It’s time to analyze your work, so you could achieve your next dream quicker and easier. Do a careful review of your plan, your to-do list and the way you set priorities. It will help you see what you could do better, what you could do less, and what you could avoid completely. Good luck!


Salad with Pears “Sweet memories”




  1. To prepare dressing: pour pomegranate juice to the saucepan and boil it to reduce the liquid to one-quarter cup. It will take about 5 minutes.
  2. Pour pomegranate juice to the bowl and put it aside to chill.
  3. When the juice is cool, add freshly squeezed lemon juice, pepper, thyme, oil, salt and whisk this mixture in a bow
  4. To prepare salad: combine spinach, pomegranate, radicchio, hazelnuts in a bowl.
  5. Add the dressing to the bowl with this mixture. Accurately mix it until all ingredients are coated with dressing.
  6. Serve on plates with slices of pear on top.