What do you know about colour psychology? Understanding and using colour psychology could help to close the gap between what you are trying to communicate and what is actually perceived. Colours have a big impact on our thoughts, attitudes, reputation and hence its essential to make smart colour decisions when you are establishing yourself as a business person.
Colour psychology affects our lives in many ways; often we don’t even realize that colours impact our choices and decisions. Colour has a powerful subconscious effect, therefore, if you have knowledge of colour meanings in business you will automatically get a powerful tool to get the best response to your marketing and promotional efforts and you will be able to develop a successful business, profile or a business style.
I am a big believer in using pink colours in creating unique and stylish business style. Just like Audrey Hepburn said ones: ‘I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.‘ Every time I read this quote it gives me a sense of warmth, uplift and positive emotions. And guess what? According to colour psychology pink colour is considered inspiring, warm and comforting, suggesting hope for the future. The message pink colour sends to your partners or customers can have a major impact on your business success. Psychologically speaking pink is associated with nurturing, love, and compassion. It is feminine and youthful if you use soft pink shades and it will be associated with passion and energy in its deeper palettes. Interestingly enough, in Japan, pink has a masculine association. Pink cherry tree blossoms are believed to represent fallen Japanese warriors. Understanding the context in which pink is being used is essential to understanding how your audience will interact with it.
Like all colours, pink is very diverse. Bright and warm pinks, such as fuchsia are vibrant and encourage a sense of confidence. These pinks have the power to increase blood pressure, pulse rate and it motivates action and fuels creative thought. Soft and muted pinks communicate in a totally different direction. Delicate shades are friendly and represent the carefree days of childhood, hence these colours are promoting non-threatening attitude.
Here are great examples, how anybody can rock pink in a business environment.