Marissa Mayer – Glamour in Silicon Valley
The Board room meeting is never boring with Marissa Mayer. This vibrant beautiful woman is the CEO of Yahoo, one of the only women heading a tech giant. According to San Francisco Chronicle “she earns lots of points for her leadership skills, business vision and for her impeccable sense for fashion”. Marisa is tech savvy; she is admired for her intelligence, high energy and professionalism. She claimed a corporate ladder at Google where she served as a vice president and rose to a big success in Silicon Valley when Yahoo made her the youngest women to achieve a CEO position to lead a corporation of that size.
Marisa has made a storm in the media by wearing couture gowns and making statements like: “For women, you never have enough excuses to wear great shoes”. A few years back she said to Wall Street Journal: “I think that you should pick a fashionable piece that has some flair some interesting colour or detail and then pair it with more basic separates.”
Marisa ultimately is the most stylish Silicon Valley representative; she wears high hills and appreciates high end fashion brands like Carolina Herrera and Oscar de la Renta. It separates her from the colleagues who made flip flops and hoodies a trademark of Silicon Valley boardrooms. She is not afraid to give a few style tips: “Our country in particular and the whole world has a real challenge in bringing more women into engineering and technical fields. It’s good to show that you don’t need to sacrifice your sense of femininity because you are engineer.” Mayer told the LA Times.
Vanity Fair’s included Marisa Mayer in the Best Dressed Poll among Hollywood celebrities and royals like Kate Middleton. Beautiful, smart and wealthy CEO is not shy about her her love for fashion, she openly favours Proenza Schouler, Carolina Herrera, Nina Ricci and Jonathan Saunders. And here are my favourite looks:
Top 5 Business Style Trends 2014
Four main Fashion Weeks in New York, London, Milan and Paris recently revealed key fashion trends for spring/summer 2014. I am happy to report that this spring/summer season designers created a feminine, romantic look with a playful, sexy twist. What’s trending this summer? Bold jewel-encrusted jackets, chic leather outfits, soft pastel colours, especially mint, white and pink colour were the favourites on the catwalk as well, sheer lace dresses, and exotic floral prints. ‘Must have’ pieces are pleated skirts, see through dresses, off-the-shoulder gown, leather jacket and a hippie style outfit. As always, I am looking for a perfect feminine business look and these are my favourites:
1. Burberry Prorsum presented a great collection with a lot of feminine and romantic looks. Interesting combinations of soft pastel colours like baby blue, pink and mint. There is lots of silk and lace in the collection. These outfits would be ideally great in the office and at the cocktail parties.
2. Roksanda Ilincic showed a colourful palette of yellow, orange and a creative combination of white and black colours. My favourites are sunshine coloured dresses with white and black stripes. These dresses definitely stand out; they will make you feel fabulous in and outside of the office. Dress to impress with yellow this season.
3. I love the girly girl look by Chanel. Karl Lagerfeld dressed his models in comfortable sneakers during Paris Fashion Week. In NYC many women wear sneakers to work where they change into pumps in the office. This Chanel collection goes well with both, high heels for a more glamorous and classic look and with sneakers for a school girl style.
4. Ralph Lauren’s white suit has been a big hit during NYC Fashion Week. Many designers presented white as the dominating colour trend in the spring/summer 2014 but mainly in dresses and tops. White is definitely a royal colour, this is how the lady makes a statement. And I think Ralph Lauren’s white suit gives that extra charm and makes a business look strong and irresistible at the same time. ￼
5. Elie Saab offers many attractive and eye-catching floral prints that will make a woman look feminine and glamorous at the same time. Flower variations range from hand painted variants to huge floral collages. Great option for a business casual but chic Friday look. ￼ ￼
As a bonus, this is what I found for you, these pieces are on the budget, and you can wear this look now and don’t have to wait until spring. New spring/summer chic by Marc Jacobs and Topshop.
Business Style Code by Roksanda Ilincic
London based designer Roksanda Ilincic is known for her love towards construction, intense colours combination and provocative shapes. Roksanda studied architecture in her home town Belgrade, she also graduated from Saint Martins with Master’s degree in creating womenswear. She quickly gained success in London for her sense of progressive vision, unique palette of colours and combination of fabrics. Many fashion experts regard her style as ‘modern coolness’ and ‘beautifully crafted demi-couture’.
I fell in love with Roksanda Ilincic dresses because she believes in gloss and glamour as antidote of tough moments, stress and career challenges. According to fashion bloggers, ‘her attitude that if you are going to get up and get dressed every morning, you might as well embrace something energizing and different and stand out from the crowd‘. She is not afraid to celebrate feminity and think outside the box at the same time. She uses paintbox colors, artisanal effects and quirky embellishments.
Vogue recently gave Roksanda a big praise. This is what Sarah Mowere thinks of the designer: ‘To understand something about Roksanda Ilincic’s elegant worldview she is not about grunge you have to imagine the beautifully serene expanse of the light-filled office and showroom she and her team occupy in London’s East End’. Vogue recognizes that Ilincic’s ‘clothes translate across nations or at least for many of the diplomatic classes (international first ladies included) who search for a their-generation solution to the uptight nightmare of finding proper yet unfrumpy dressing’.
I am a fan!
Add Pink to your Business Style
What do you know about colour psychology? Understanding and using colour psychology could help to close the gap between what you are trying to communicate and what is actually perceived. Colours have a big impact on our thoughts, attitudes, reputation and hence its essential to make smart colour decisions when you are establishing yourself as a business person.
Colour psychology affects our lives in many ways; often we don’t even realize that colours impact our choices and decisions. Colour has a powerful subconscious effect, therefore, if you have knowledge of colour meanings in business you will automatically get a powerful tool to get the best response to your marketing and promotional efforts and you will be able to develop a successful business, profile or a business style.
I am a big believer in using pink colours in creating unique and stylish business style. Just like Audrey Hepburn said ones: ‘I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.‘ Every time I read this quote it gives me a sense of warmth, uplift and positive emotions. And guess what? According to colour psychology pink colour is considered inspiring, warm and comforting, suggesting hope for the future. The message pink colour sends to your partners or customers can have a major impact on your business success. Psychologically speaking pink is associated with nurturing, love, and compassion. It is feminine and youthful if you use soft pink shades and it will be associated with passion and energy in its deeper palettes. Interestingly enough, in Japan, pink has a masculine association. Pink cherry tree blossoms are believed to represent fallen Japanese warriors. Understanding the context in which pink is being used is essential to understanding how your audience will interact with it.
Like all colours, pink is very diverse. Bright and warm pinks, such as fuchsia are vibrant and encourage a sense of confidence. These pinks have the power to increase blood pressure, pulse rate and it motivates action and fuels creative thought. Soft and muted pinks communicate in a totally different direction. Delicate shades are friendly and represent the carefree days of childhood, hence these colours are promoting non-threatening attitude.
Here are great examples, how anybody can rock pink in a business environment.