Ivanka Trump’s Professional Attire
I admire Ivanka Trump’s style and I wanted to write about her professional attire collection because she is a true inspiration for those who are looking for elegant style ideas.
Ivanka is not just mogul’s wife, popular socialite and heiress. She is a beautiful lady, a mother, model, businesswoman, writer and designer of her own fashion line. She rose to success at young age by appearing in glossy magazines, working the runway shows for Versace, Thierry Mugler and Tommy Hilfiger. She also found a high-end jewelry line. But what made her mega successful is the fashion industry where she found a niche for affordable collection of handbags and shoes that are sold at Macy’s and Nordstrom and professional attire line that offers chic office dresses. According to New York Times Ivanka Trump’s brand made $250 million in retail last year. What made her brand so popular? In her interview to New York Times she said ‘We are more comfortable expressing our individuality than in any generation past. Today, even in the most corporate setting, the suit has become less relevant. Among female lawyers and bankers, it isn’t a matchy-matchy top and bottom. It’s evolved to separates, or dresses. There’s pink. In meetings, I’ll see trends like neon and leather.’ Ivanka’s goal is to offer women something different, she believes that not many brands are speaking to a woman from a professional point of view. There is another big advantage, Trump’s clothes and shoes go for $100-150 where most luxury brands would be at least 5 times more.
The Ivanka Trump collection of women’s shoes debuted in December 2010. Designer’s vision was to combine quality, elegance and comfort for professional women. The shoes have fine silhouettes, sophisticated glamour style, and modern approach. Ivanka’ s motto: ‘Complement your professional look with timeless pumps, and let them know you mean business in the boardroom’. Today’s collection focuses on women’s needs therefore it features shoes for every occasion – casual, career, evening and bridal.
Well done Ivanka!
Men’s Brands Empower Women’s Business Style
I’d like to dedicate the first post about Business Style to masculine brands such as Brioni and Berluti. When you see a man dressed in a Bironi suit and Berluti shoes, you can see the association with chairmen of the board. These luxury labels suggest success, money and power. Brioni used to carry a women’s line and the goal was to create the same magic for its womenswear. I was a big fan of Brioni suits and dresses for many years because creative director Giampiero Arcese found a fine balance between classic style, abstract shapes, and provocative blend of different fabrics.
His inspiration came from wide range of sources, including travel experience and strong heritage and tradition of Brioni’s menswear. This is how Mr. Arcese described his vision for a woman’s line:
‘My woman will literally steal clothes from her husband’s closet. The result is extraordinary feminine because she never forgets her role; she is always aware of the power that femininity wields in our society and she re-invents the rules of this game exactly using in a seductive way elements coming from the man’s world’.
Arcese’s collections were a celebration of modern women, where he used the style elements of Japanese samurai and emancipation of women in the 20s and 30s. I would simply describe Brioni’s womenswear as elegant and luxurious fabrics, classy chic but with a pinch of masculinity, balance of power and celebration of feminity.
When Alessandro Dell’Acqua took over the creative design, his vision was to develop a working woman style but with a dark side. Unfortunately Brioni decided to refocus the company’s resources on its menswear business in 2012 and my collection of Bironi wear just like that became a vintage one. However, there are other luxury men’s brands that entered or are planning to enter women’s apparel market. It’s worth checking out Kiton and Hugo Boss. They are up for review next month!
￼What can women buy at Berluti? This brand doesn’t make women’s clothes, but they make amazing leather accessories that are unisex. Historic French boot maker Berluti has a wide range of brief cases that would make a woman look strong, confident but elegant and formal at the same time. I recently bought Berluti Deux Jours bag that is a perfect briefcase for client meetings and a short business trip. It’s made from a soft, fine, high end leather, it has two compartments and a nice zipped outside pocket. Deux Jours bag has plenty of room for accessories, cosmetics, change of clothes, laptop and presentation materials.
Hope these tips will help you to see men’s brands from a different point of view.
Alina’s Business Style
Hello and welcome to my world of international travel, wellness and ethnic cuisine, elegant fashion style and daily motivations!
My name is Alina Reyzelman, and my mission and goal is to empower people and show them that everything is possible. Having grown up in Eastern Siberia, in a small town in a former USSR near a beautiful countryside that one can only truly appreciate in person, I discovered a newfound respect for international cultures that both drive our economy and keep us connected. Today, I believe that anything can be achieved. The world is better known when travelled, and with communication across borders and oceans easier than ever, I can share my passions and findings with people from every part of the globe.